Previous
Projects
TIMELINE
2020-2021
Covid Campaign
2022-2024
Campaign for semi-orphaned children
2023 onwards
Campaign to prevent violence against women
2024 onwards
Campaign against malnutrition in children
2025 onwards
Campaign for maternal and child healthcare
PHOTOGRAPHS
Campaign 1: Covid Ketto Campaign
Campaign gratitude began as a project due to the covid crisis. We started the covid Ketto campaign after most of the initial donations towards NGOs had dried up. These following NGOs in particular required funding:
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Concern India – Providing Food Relief & Medical Assistance to Healthcare Worker in the community
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Samhita – Providing financial assistance to migrant laborers and daily wage workers
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Pride India – Providing medical assistance and Food Relief in Rural & Urban India
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Sneha Mumbai - Working with governments and communities to improve child and maternal health and to prevent domestic violencein urban India
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Creative Dignity - Providing Relief Kits to Artisans and Helping them Rebuild their Livelihood
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Aajeevika Bureau – Providing Legal Aid and Skill Training to Migrant Workers
The Ketto Campaign raised ₹1,44,92,758 (US $195,848)
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Campaign 2: Corporate Match for Covid
Using the help of our mentors, we approached several corporates to donate. Initially, it was hard since most donation budgets had been exhausted. Then we came up with an idea of requesting corporate donors to “match 1:1”, the donation that we would raise and found that several corporates were very open to the idea of doing a match since the impact of their donation was doubling. The same benefit was also gained by the donors, who also saw that the money they were contributing doubled because of the match making it even more impactful for them and motivating them to donate more than their original plan.
Campaign 3: Student Partners
Over 60 students from Maharashtra and Gujrat partnered with Campaign Gratitude in pairs or independently to raise money for one of the 6 NGOs. We trained the students to set up their own Ketto page and via the platform Ketto, the students collected ₹1,88,06,159 (US $ 254,137). Ketto also waived the platform fees for these student led campaigns.
Campaigns 4 and 5: Bank Collaborations - RBL Bank and Kotak Bank
We were also able to tie up with 2 major banks, Kotak Bank and RBL Bank to run campaigns on their websites and with their customers which raised a total of ₹78,00,000 (US $105,000)
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Kotak Bank tapped into their “juniors program” and sent out emails to all their bank customer’s children to help join this campaign. We created a different set of banners and Kotak Bank agreed to match these donations. The same training was provided to such children who participated in the Campaign and the same Ketto online campaign (customized for Kotak) was also used.
RBL Bank did a health steps campaign for the bank customers against which they provided funds for every step walked on a specific day.
Campaign 6: Ecommerce affiliate - Pepperfry.com
We were even able to partner with Pepperfry, a top 10 eCommerce company in India and India’s leading online furniture company to help raise some funds on the checkout page (where a small donation was pre-checked). This company received 1.5m page views, +260k sessions & +2,000 orders everyday and Campaign Gratitude was able to collect more than ₹30,34,000 (US $41,000) from this campaign.
Campaign 7 and 8:
Semi-Orphaned children
(2022-23, 2023-24)
This was a campaign to support children who had lost a parent to Covid. These were low income families where the parent they lost was the only breadwinner of the family, making them partial orphans. There was unfortunately no direct government support for such children as that was only for children who had lost both parents to Covid.
In addition to the grief of losing a parent, these children and their families had absolutely no savings since the surviving spouse did not have any means to earn a living (was typically a housewife) and this resulted in a terrible situation where the children not only had to stop school but the entire family was unable support their daily needs and were being evicted from their homes.
This campaign under Campaign gratitude provided families with food and subsistence, the surviving parent with livelihood support and children with education support for a period of 2 years.
The need for cause was identified by Campaign Gratitude when they saw that only orphans were being supported by the government and there was a big gap where no one was supporting the above need.
We partnered with the Pride Foundation and designed the project specifically to serve the need, PRIDE India is a registered NGO which we had worked with in the first phase of Campaign Gratitude. We supported 70 children and their families. In addition, PRIDE was also required to monitor the project and provided detailed updates to us and our donors on a monthly basis for which funds were raised.
This was a 2 year program from 2022-2023 and 2023-2024 to rehabilitate these partially orphaned children. We raised ₹30 lakhs in total at ₹50,000 per child which was utilised over a two year period.
Through Pride India, the following support was provided:
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Education sponsorship:
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Educational aid for the children to complete their education eg: school fees, coaching class fees, educational material like books, stationery, school bag, etc. Support was also provided for higher education.
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Skill training: Providing skill training to the children such as basic computer skills, vocational training, etc to eligible and interested children
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Medical support: Support was provided for emergency medical treatment for children
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Nutrition support: Food and Hygiene kits support were provided each month during the program to the family of the children.
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Livelihood support for the surviving parent: Funds were also provided based on the need and interest of the surviving parent for livelihood purposes. For instance, most of the surviving parents were women who were given sewing machines which resulted in them being able to earn a living making clothes.
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Mentorship for children: A specific representative who was familiar with the local language (Marathi) and involved in the community was assigned to support the child as a mentor. Mentors spent quality time with a child through home visits and also shared information on potential career paths, as well as provided guidance, motivation and emotional support.
Government: We also ensured that this program was well known and understood by local Government for ensuring access to various government schemes for these families in the future.
Campaign 9: Prevention domestic violence against women
(2023-24, 2024-25)
IN COLLABORATION WITH SNEHA NGO -
This was a campaign to support women and children facing gender-based violence in Mumbai’s informal settlements. Survivors often came from extremely vulnerable backgrounds, with little access to justice, protection, or even recognition of the violence they endured. Many cases involved domestic violence within the natal or marital home, sexual assault, or child abuse. Others were linked to mental health struggles, attempted suicides, and urgent needs such as housing or livelihood support. The stigma around speaking out and the lack of coordinated public support left many women and children isolated, unsafe, and without help.
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In addition to the trauma of violence, survivors frequently faced economic dependence on abusive partners, poor mental health, and risks to their physical safety. Many were unaware of government schemes or were unable to access them without institutional support. This created a situation where women were unable to leave violent environments, children were trapped in cycles of abuse, and families were pushed further into poverty and distress.
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This campaign, under Campaign Gratitude, in partnership with SNEHA, worked through Mumbai’s public health system to create safe spaces and ensure survivors had access to legal, medical, and psychosocial support. The program built capacity within major public hospitals, trained healthcare providers and nurses to identify and refer cases, and strengthened referral systems to Women’s OPDs and One Stop Centres. Over a five-year period, cases registered at the KEM Hospital One Stop Centre alone rose from 28 in 2019 to over 800 in 2023, showing the trust survivors placed in these services.
The need for this cause was identified because gender-based violence, while widespread, was not being addressed as a public health issue. Survivors often encountered fragmented systems and inconsistent support. By bringing hospitals, legal services, police, and shelter homes together, this program filled a crucial gap in providing coordinated, survivor-centred care.
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We partnered with the Department of Women and Child Development, municipal hospitals, and other local authorities to implement the initiative. In 2023–24, over 1,400 cases were registered across four institutions. Ninety-one percent of these referrals came directly from trained public healthcare providers, and 95 percent of survivors received psychosocial counselling. Forty-five percent reported a reduction in violence, and two-thirds showed measurable improvement in their mental health.
This was an ongoing program aimed at building sustainability within the public system. Across the year, 46 trainings were held for healthcare providers, 67 coordination meetings were conducted with government and civil society partners, and 13 public awareness events were organised to challenge social norms around violence. Funds raised enabled survivors to access immediate crisis support, legal aid, medical treatment, and long-term counselling.
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Through this effort, survivors not only received protection and care but also found pathways to healing, independence, and dignity. By embedding these services within the public health system, the campaign helped ensure that support would continue long after the program cycle, giving women and children the chance to live free from violence.
Campaign 10: Prevention of malnutrition in children
(2024-25)
The program aims to strengthen and support the management of Severe Acute Malnutrition (SAM) and Moderate Acute Malnutrition (MAM) at Village Child Development Centres in Kasara, Shahapur, Thane. Campaign gratitude is colaborating with SNEHA NGO for this project,